Product Design & Delivery
Manufacturing Deployment
Branding & Packaging
Growth Strategy & Innovation
A rapidly growing up-and-comer in the dairy industry, Fruzinga helped create a category of functional drinkable yogurt that brings the benefits of probiotics and real fruit but isn’t packed full of sugar. When it came time sharpen their pencil and focus on operations, they looked to the supply chain first for immediate improvement. How could they setup backup suppliers to make sure they were never out of stock on a short shelf life product, but at the same time improve their logistics costs? Throw in a packaging redesign and you’ve got a challenging project on your hands.
ELEVATEINNOVATION was able to achieve results with Fruzinga because of their dynamic approach to solve the wide-reaching set of issues they faced as a company. . Rather than focus on individual challenges and use “one size fits all” solutions, we take the time and team to develop the right tools for each brand and project. Since we’re familiar with execution, we know all of the pitfalls to avoid and can use our experience to build stronger brands.
At just 90 calories, Früzinga® is a healthy and nutritious, less sugar, high fiber and vitamin D fortified drinkable yogurt, made with real fruit and wholesome grade A milk.
After implementing the new packaging and supply chain improvements, Fruzinga has expanded to the Midwest and East Coast.
