Growth Strategy & Innovation
As the world pushes to consume healthier food options, one of the toughest obstacles food suppliers face is how to efficiently get their product to the right people and markets. Even today in the United States, major cities struggle with “food desert” areas in which fresh produce is neither grown nor distributed to large pockets of metropolitan zones, making finding healthy food options extremely difficult for those who live there. Inside the shipping world, ELEVATEINNOVATION has faced this challenge head on, by working with brands like Health-Ade and carriers to develop new ways of shipping temperature sensitive products.
ELEVATEINNOVATION started first on engineering a new packaging solution and finding the right cold chain to distribute product, making sure suppliers could feed directly into them. By using a sourcing approach with an understanding of the most efficient methods of shipping, ELEVATEINNOVATION lined up the correct partners to drive down transportation costs. Consistency in the quality of product was key, so shipping methods were tested to determine what method of refrigeration was safe and efficient to use for each product.
The process ELEVATEINNOVATION used for Health-Ade can make a marked difference for brands looking to improve the costs and efficiency of their distribution network and help scale their online sales. If you’re interested in understanding how your brand can utilize advanced supply chains for distribution, give us a shout!
